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Small business plan sample

A Word doc you can edit We don’t just have PDF documents that make editing a challenge. Each plan is available in Word format so you can start editing your business plan example right away.

Strategy and Implementation: Provides the details of how you plan on building the business.

A professional business plan template All 500 of our business plans are in the SBA-approved format that’s proven to raise money from lenders and investors.

Products and Services: Reviews what you sell and what you’re offering your customers.

Find Your Sample Plan

Small business plan sample

Discover the sample plan that best fits your business. Search our gallery of over 500 sample business plans and find the one that's right for you.

Instructions and help at every step Get help with clear, simple instructions for each section of the business plan. No business experience necessary.

Executive Summary: A quick overview of your plan and entices investors to read more of your plan.

Small business plan sample

Here you’ll find a free sample business plan for every conceivable online business.

Our all sample business plans in PDF are complete and Incorporates all of the sections that bankers and investors hope to see. Each business plan includes the following key sections:

  • Executive Summary: A quick and brief introduction to your business plan. It includes a summary of your business, the problem that it solves, your target market, and financial highlights.
  • Company: Details about your company ownership, where your business based, how large the company is, what you do, and what you desire to achieve.
  • Market Analysis: Describes the industry you plan to sell your product or service in, including statistics to support your claims.
  • Products and Services: Reviews what you sell and what you’re offering your clients. How it will rival other businesses selling the same or similar products and services.
  • Strategy and Implementation: Provides the details of how you turn strategies and plans into actions in order to achieve key objectives and goals.
  • Management Team: Describes your management team, staff, resources, and why they’re the right team to make the business a success.
  • Financial Plan: Composed of four financial statements: the income statement, the cash flow statement, the balance sheet, and the statement of shareholders’ equity.

EPlace Solutions will be an innovative online e-commerce portal offering a variety of products to consumers throughout the globe. Founded by Mr. John Jones, a seasoned business visionary with an eye towards profit and achievement, the organization is set to enter the market during 2021. Online shopping is at an all-time high with new consumer mindsets calling for them to shop for the types of deals and bargains that will be so much a part of the EPlace Solutions business model.

Ecommerce business plan sample pdf

Small business plan sample

If you are starting an e-commerce business and looking for funding or looking for additional capital for growth, you will think about writing a business plan.

Executive Summary, Financial Highlights, Startup summary, Drivers, objective, SWOT Analysis, Marketing, Management Summary, Brake-even analysis, profit and loss statement, key external drivers, financial indicators, and e-commerce business plan.

You can download the free PDF Business Plans related to food, cafe, tech, and other common businesses below.

However, don’t just copy the business plan sample. The purpose of writing a business plan is to actually research and find out more about the business venture that you have in mind.

Small business plan sample

When you are conceiving a new company or new product or service, you should at least create a basic plan (see our simple business plan template below). This plan should cover the basics of your plan. For instance, it should include the reasons you think the company, product or service will be successful. It should prove that the market is big enough to support your venture. And, it must validate that financially it makes sense. For example, while you might be able to get a million people to pay you $20 for a new computer, if you can’t manufacture the computers for significantly less than $20, the company isn’t viable.

A business plan template is a tool to help you quickly and accurately write a business plan for your existing, startup, or small business. Business plan templates include a number of sections such as an introduction, executive summary, company description and marketing plan, designed to guide you through the process of writing your plan. A simple business plan will help you grow your business, improve your operations and remain focused. Write your business plan today using the following template.
Growthink’s business plan template is the result of 20+ years of research into the business plans that help entrepreneurs and small businesses attract investors, raise investment capital, and build successful companies.

Follow the links to each section of our simple business plan template:

We do offer a low-price paid business plan template. Click here to learn more about it. The paid version includes numerous features that allow you to create a professional plan in very little time. Its most touted feature is its financial model template. This allows you to simply enter some figures (such as your estimated sales and growth rates), and it then automatically calculates your complete five-year financial projections including your Income Statement, Balance Sheet and Cash Flow Statement. Here’s the link again to Growthink’s Ultimate Business Plan Template.

Why do you need a business plan?

Small business plan sample

A business plan is important in that it serves two core purposes

An outline for your simple template is below, and as you will see, it only has 7 sections. Feel free to copy/paste this to your favorite word processing software (e.g., Microsoft word, google documents) and then answer the questions included.

The Word business plan download includes an outline of each of the 10 key plan sections. Unlike the premium/paid version, it does not include all the key sub-sections, the questions that walk you through step-by-step, the professional designs, nor the financial projections template that allows you to create professional financial statements in minutes versus weeks if creating them from scratch.

Serves as a Roadmap: In particular, the Operations Plan section of your plan lays out your action plan. It details the key accomplishments and milestones you have established and when you expect to complete this.

Small business plan sample

If you fail to plan, you plan to fail, so the saying goes. Regardless of the size of your farm when starting out, whether operating a small truck farm that sells produce at a weekly farmers’ market or a farm with multiple enterprises that support your entire family plus some part-time employees, getting a plan down on paper is essential to your success.

It’s the process of writing the business plan that’s often the most valuable. Writing a business plan forces you to evaluate every aspect of your enterprise and get these details down on paper.

There are seven basic units of a business plan, each serving a role to clearly direct your operation’s course of action over the next three to five years. In cases where you’re soliciting investment or loans to start your business, being accurate, realistic and complete in your descriptions and financials could be the difference between getting some start-up capital or not.

  1. Executive Summary: A one-page overview of your operation, usually written after your entire plan is completed. Included in this section are your objectives and mission. Think of it as a brief “elevator pitch” and distilled summary.
  2. Company Summary: Provides the basic information related to ownership, company structure, mission and objectives, plus start-up specifics and costs.
  3. Product and Sales: Describes the products you’re growing, harvesting, producing or raising on your farm and any other diversified aspects of your operation (e.g., a farmstay or U-pick operation). Remember to cover what you sell, as well as how or in what ways your products or services benefit your customers. What needs does your business meet?
  4. Market and Competitive Analysis: This section details both the competitive marketplace related to your products or services and the market niche, target market segment (your anticipated customers) and positioning of your products in relation to the competition. For example, will you be selling direct to customers or wholesaling to restaurants—or both? The narrowing of your market to the most promising and profitable one is called segmentation. It’s important to incorporate any research or trends that support your decisions.
  5. Marketing Strategy and Sales Forecast: By focusing on your competitive advantage, say pastured beef or organic small fruit, you can devise a marketing plan that can include both advertising and public relations efforts. Covered in this section is your sales forecast, usually three to five years out. Many plans also include key milestones, to measure business progress, such as the completion of a greenhouse or securing the targeted 75 CSA member sign-ups in year one.
  6. Management and Payroll: Explain the operations of the farm from the perspective of who is doing what. Define salaries and number of part-time employees you plan to hire.
  7. Financials (Profit & Loss Forecast, Cash Flow and Balance Sheet): To be considered a business, according to the IRS, your business must make profit three of every five years. In the financial section, you paint a picture of your farm with numbers, creating a pro forma profit and loss statement, cash flow chart, and balance sheet that reflects your business assets, liabilities and net worth. Income minus expenses equals profit, the ultimate measure of a successful business that’s found in the profit and loss statement. Without profits, you won’t be in business for long. A cash flow statement addresses sources of and uses for funds for your business by year.

In addition to the in-depth, face-to-face business-planning workshops often offered at various national farming conferences, the Association for America’s Small Business Development Centers provides a small-business assistance network throughout the United States to help new entrepreneurs, including farmers, realize their dreams of business ownership. Small-business owners and aspiring entrepreneurs can go to one of more than a thousand local SBDCs for free, face-to-face business consulting and at-cost training on writing business plans, marketing or regulatory compliance. BeginningFarmers.org also addresses a wide range of topics related to farm business-plan development.

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Undoubtedly, when beginning farmers get started, it’s their passion for feeding the world good food and taking care of the land that drives their ventures. However, farming is a tough business, and without a solid business plan, it can be difficult for a first-time farmer to make ends meet.

“A good business-planning process will put you through the paces of assessing the realities: exploring markets, looking at your assets, and thinking about what you can realistically do with your time and skills,” says Jody Padgham, editor of Fearless Farm Finances: Farm Financial Management Demystified (Midwest Organic and Sustainable Ed Service, 2012). “Even if you never show your business plan to anyone else, it will be very valuable in helping you think your farm business through from every angle.”

Small business plan sample

In this marketing plan example, our sales will come from three sources:

In order to monitor our growth, we will track the number of followers on our social media accounts. Below is a breakdown of other success metrics by month for year 1:

iPhone games are distributed through the Appstore which is currently controlled by Apple. One of the obstacles we have to overcome is the speed with which Apple approves applications for downloading. This is important since our games have a time-sensitive nature to them. They will be popular only as long as a news story is in circulation.

Organizations who want to reach males (and females, though it is a smaller proportion of our defined customer base) between 13 and 25 realize that this group has a lot of spending power. This age group is not yet used to saving money so they typically spend a lot of what they earn. Vice Presidents and Chief Marketing Officers of these organizations want to reach this market early and need to do so in catchy, creative ways.

4.1 Expense Budget by Month – Year 1

Small business plan sample

Below is our first year’s sales forecast broken down by product type, estimated unit pricing and costs:

Our vision is to provide people with a brief escape of fun over the course of their normal day. We do this by providing them with timely interactive games that they can access on their mobile devices. We make games that are easy to play and have some connection with current pop culture news.

Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization. They are looking for creative promotional methods for their products and services.

The newsworthy component of our mobile games also makes it enticing for traditional media to publicize a game that is related to a trending news story.

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